Attractional… or missional?

How do we reach people with the gospel? So many churches have completely bought into the idea of “attractional ministry”—that we just need to do something cool enough, compelling enough, amazing enough, and people will come. We gotta get the hippest music, the coolest video effects, throw the most raging events and people will break down our doors to join us. “If you build it, they will come.”

There’s just one problem: it doesn’t work. Sure, some people will come. But we can’t be hipper than the Wachowski brothers, cooler than Death Cab for Cutie, or as wildly creative as Burning Man. We can’t wow people into salvation.

The alternative? A missional approach. Getting into the community you want to impact, rather than standing on the sidelines trying to pull people out.

Sound intriguing? More later.